AmtrakWe designed a program for all personnel developing the need for greater emphasis on customer service and relationships, and the pragmatic business results that can be achieved from the "intangible" parts of the business. The program was rolled-out across the U.S. with the endorsement of senior management as an integral part of Amtrak's strategy to enhance the emphasis on customer service. As a result, we developed our "I Am Your Customer, Hear Me Now"(SM) program, which has been delivered to more than 50 corporate clients.